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Telstra Android activation

Tasked with producing a forest that looked like it was made from paper, we employed a very thin 1.5mm corrugated board, yet still achieved a fern-tree height of 2.5m without the use of glue. The whole display was flat-packed and reinstalled – twice – finishing in Brisbane. Telstra Wild Things was an interactive exhibition where visitors used Google Lens on Android phones to find the answers to a quiz on Australian flora and fauna. As well as a free-standing paper forest, Fold Theory also designed coral walls and a cactus garden, using the same thin cardboard. The coloured paper animals and flowers were by Ellway Studio, and Displaywise built the timber bases.

Client: Imagination
Location: Melbourne and Brisbane
Date: December 2022
Photography: Courtesy of Imagination

 

 

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