Adobe hosted a one-day digital marketing symposium in Sydney. Their latest marketing graphics featured ‘low poly’ (low polygon count) imagery, in other words, asymmetrical triangular facets. Fold Theory was commissioned by George P. Johnson to make three-dimensional faceted panels either side of a huge LED screen. 5.5m high and 2.75m wide, each panel was partially suspended from a truss and partially resting on the ground to create the crumple effect. The panels were made from just two cardboard modules, arranged in a fractal spiral to appear non-repetitive. The system was prototyped in Melbourne and shipped to Sydney partially assembled to shorten the installation time in the venue.
Client: Adobe
Collaborators: George P. Johnson
Location: The Star, Sydney
Date: July 2014
Photography: Barton Taylor