Fold Theory worked with marketing agency George P. Johnson to design a simple stand for software company Magento. Built from 85 identical cardboard modules joined together without glue, at the end of the three-day Online Retailer expo in Sydney, the stand was flat-packed and stored for re-use. Made from approximately 60% post-consumer waste, at the end of its useful life it is 100% recyclable.
Client: Magento
Collaborators: George P. Johnson
Location: Sydney Convention and Exhibition Centre, Darling Harbour, New South Wales, Australia.
Date: August 2013