IMTRAM wanted their stand for the 2023 AusRail trade show to be minimal, sustainable, and quick and easy to assemble by themselves. Shipped up to Sydney from Melbourne as a flat pack, the IMTRAM team along with their graphic designer Nikki Barker of Monrose Design (who came up with the giant fold-out rail map idea) constructed the stand from a set of instructions. The cardboard was joined with concealed bulldog clips, making it easy to disassemble as well.
Client: IMTRAM
Collaborators: Monrose Design
Location: ICC Sydney
Date: 2023
Photography: Courtesy Nikki Barker and Simon Kuhnen