These shelves are folded from a single sheet of 1.8mm corrugated cardboard. They rely on the strength of folds and the triangular geometry to support weight up to 5kg. The cardboard is approximately 70% recycled, with the remainder sourced from sustainably harvested plantation forests.
The Freefold Popup Shelf was shortlisted for the 2010 Bombay Sapphire Design Discovery Awards.
Date: 2010
Photography: Simon Nicol