When designing a showroom for a company that sells environmentally friendly disposable hospitality packaging, the visual pun was irresistible. Paper packaging supported on paper shelving. Giant paper cups. Fun times. PAK360’s CEO Addo Armani’s favourite architect is Zaha Hadid. In our first briefing meeting he highlighted work in the Fold Theory portfolio that had curves in it. “Can I have curves?” “Yes.” The result is post modern (pop?) reference of the supersized commodity, less Hadid and more Gehry.
Client: Pak360
Location: Melbourne
Date: 2025
Photography: Tobias Horrocks