Bianca Gronowski, co-founder and creative director at Ten Hats Agency, approached Fold Theory to create a custom “Loop Love Seat” for their client Afterpay – built to reflect the logo, travel between events, and be as recyclable as possible. To balance mobility with durability, we designed it in two parts: heavy, immovable tables made from stacked laminated cardboard, and lightweight stools made from folded cardboard, ideal for quick reconfiguration across venues. This modular system simplified both logistics and installation. The Loop Love Seat debuted at Australian Healthcare Week at ICC Sydney, then travelled to Retail Global at the Gold Coast Convention and Exhibition Centre, and later returned to ICC Sydney for the Online Retailer expo.
Client: Ten Hats Agency
Location: Sydney, Gold Coast
Date: 2021
Photography: Tobias Horrocks and courtesy Bianca Gronowski