An updated stand for Acumen’s latest marketing venture at the Australian International Education Conference, held this year in the nation’s capital. Designed and produced within a tight timeline, the booth retained its cosy, welcoming atmosphere and re-used the loose furniture from the previous year.
With less colour in the palette, the result stood out more than ever: in a hall filled with bright, glossy displays, the natural warmth of kraft paper was both a visual relief and a point of difference, drawing plenty of attention from visitors and exhibitors alike.
As before, the entire stand was assembled without adhesives, allowing it to be easily dismantled and fully recycled after the show.
Client: Acumen
Location: Australian International Education Conference, National Convention Centre Canberra
Date: 2025
Photography: Tobias Horrocks