New York based W&P, designers and manufacturers of sustainable kitchenware, commissioned Fold Theory to design their booth at Natural Products Expo West in Anaheim, California. Their stand was shipped from Melbourne as a flat pack with instructions. The design concept was produced by W&P in-house designers, and Fold Theory realised it in easy-to-build cardboard. For future collaborations we are in discussions with a local USA-based cardboard manufacturer.
Client: W&P
Location: Anaheim, California
Date: 2024
Photography: Courtesy W&P, Tobias Horrocks