Exhibiting the work of independent up-and-coming designers, Latitude is part of the annual DesignEX trade show. Fold Theory designed the display area for the 2009 event. Intended to be highly environmentally sustainable, all the required infrastructure and equipment was hired, rather than custom-made for the four-day show. Car ramps from a stage hire company and music stands from a local auditorium were among the furnishings, all finished in black. The sign was made from recycled cardboard. Cilla Maden of Collaborate was the curator.